Logo, Packaging Sticker and Marketing Collaterals
During the COVID-19 pandemic in 2020, many people were stuck at home and faced job losses. I noticed several friends starting their own small businesses, and I wanted to support them by helping build their brands. This project features a quick logo and packaging design I created for @pempek.kenanga
Since there was no formal brief and I had creative freedom, I decided to use my comfortable hand-doodle style for the logo and overall visuals. I chose red and yellow for their boldness and because these colors are known to stimulate appetite. Since this is a frozen food product, I added blue as an accent color to reflect that aspect. I aimed to keep the branding simple and humble, fitting for a home-based business with affordable pricing ;)
